| Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space - Teaching Note |
| 作者姓名：Rituparna Basu; Neena Sondhi; |
| | 商品編號：8B21A002 |
| 出版日期：2021/02/10 | 內容長度：26 頁 |
Teaching note for product 9B21A002.
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| Sirona Hygiene Private Limited: Branding in an Intimate Hygiene Space |
| 作者姓名：Rituparna Basu; Neena Sondhi; |
| 商品類型：Case (Field) | 商品編號：9B21A002 |
| 出版日期：2021/02/10 | 內容長度：16 頁 |
Sirona Hygiene Private Limited (Sirona Hygiene) started operations in 2015 with its launch of PeeBuddy—a portable urination device for women. For Sirona Hygiene, the first four years had been extremely satisfying, as the company was able to launch five unique products and 15 differentiated products across its three brands—PeeBuddy, Sirona, and BodyGuard. Each brand had its own unique value proposition and operated in a different product space. The .....more
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| Nappa Dori: Crafting the Branding Strategy |
| 作者姓名：Neena Sondhi; Rituparna Basu; |
| 商品類型：Case (Field) | 商品編號：9B19A043 |
| 出版日期：2019/08/30 | 內容長度：15 頁 |
The Indian luxury leather brand Nappa Dori, founded in 2010 in Delhi, had a product range that included a luxury line of trunks, bags, accessories, and bespoke projects for its prestigious clients, which included international luxury hotels and airlines. The brand had earned worldwide recognition from global luxury clients, and by 2017, it had seven stores, a design studio, and two cafes in India as well as one destination store at a luxury resort .....more
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| Nappa Dori: Crafting the Branding Strategy - Teaching Note |
| 作者姓名：Neena Sondhi; Rituparna Basu; |
| | 商品編號：8B19A043 |
| 出版日期：2019/08/30 | 內容長度：19 頁 |
Teaching note for product 9B19A043.
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| Clubb International: Revisiting the Marketing Strategy - Teaching Note |
| 作者姓名：Neena Sondhi; Rituparna Basu; |
| 商品類型： | 商品編號：8B18A009 |
| 出版日期：2018/02/05 | 內容長度：19 頁 |
Teaching note for product 9B18A009.
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| Clubb International: Revisiting the Marketing Strategy |
| 作者姓名：Neena Sondhi; Rituparna Basu; |
| 商品類型：Case (Field) | 商品編號：9B18A009 |
| 出版日期：2018/02/05 | 內容長度：15 頁 |
Clubb International Private Limited (Clubb) was a 26-year-old travel goods and accessories firm based in Kolkata, India. The owner believed in a complete ownership model. The firm had come a long way since its beginning and now had close to 200 product offerings. In March 2017, the owner’s son (the second-generation director of Clubb) felt it was time to scale up the business and acquire a leadership position in the market. Clubb had at its core a .....more
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